Varenna, Italy / July 2026 – The idyllic lakeside village of Varenna on Lake Como has taken a firm stance against what local authorities describe as the “beachification” of its historic streets.
In a move to preserve the town’s traditional charm, officials have introduced strict new rules banning tourists from walking in swimwear or bare-chested outside designated bathing areas. Those who violate the ordinance now face fines of up to €200.
What the New Rules Entail
Under the recently approved regulation, bikinis, swim trunks, and shirtless attire are now explicitly restricted to Lake Como’s official beaches, bathing platforms, and boat excursions.
Anyone caught strolling through Varenna’s cobbled streets, piazzas, or narrow alleys in beachwear risks an on-the-spot fine from local police.
The measure is part of a broader push by Varenna’s municipal council to safeguard the village’s cultural identity amid a surge in mass tourism.
Authorities argue that the influx of visitors – many of whom treat the town as an extension of the beach – has led to growing frustration among residents and business owners.
Why the Crackdown?
Lake Como, one of Italy’s most sought-after destinations, attracts over 1.4 million visitors annually.
With overtourism straining local infrastructure, regional leaders are exploring additional measures, including a potential tourist tax for lake access.
In this context, Varenna’s dress code is positioned as a balancing act – protecting the rights of locals while managing the expectations of international travelers.
“Wearing swimwear in the historic center is not just a matter of aesthetics – it’s about respect for our community and heritage,” a local official told The Guardian in a recent interview.
By confining beach attire to designated areas, authorities hope to restore a sense of decorum and remind visitors that Varenna is a living, breathing town – not a resort.
How Tourists Can Avoid Fines
To steer clear of penalties, visitors to Varenna and other Lake Como towns should:
- Cover up when leaving the beach or lakeside piers (a T-shirt or light top is sufficient).
- Avoid walking bare-chested through the historic center, shops, and restaurants.
- Stick to designated bathing areas for swimming, sunbathing, or lounging in swimwear.
Adhering to these guidelines not only helps tourists avoid fines but also fosters a more harmonious relationship between visitors and locals.
A Growing Trend in Italy
Varenna is not alone in its efforts. Several Italian hotspots, including Capri, Sorrento, and parts of Sicily, have already implemented similar restrictions to curb what they see as disrespectful behavior in historic and residential areas.
As tourism continues to rebound post-pandemic, such measures may become increasingly common across Europe’s most visited destinations.
Source:
The Guardian – “Italian towns crack down on tourist behavior as overtourism surges” – theguardian.com
AOL – “Italian village bans bare chests and swimwear with fines of up to €200” – aol.co.uk
